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CENTRAL TEXAS AD FIRMS TAKE DISTRICT AWARDS, BY DON BOLDING, KILLEEN DAILY HERALD
Two firms in the American Advertising Federation in Central Texas took prizes at the recent district ADDY competition – Preley Design Studio of Belton and Randy McCauley Designs of Killeen.
Presley Design took a Silver ADDY award for a Website design for Hat Creek Burger Co. of Austin, and McCauley received a Bronze prize for a CornerStone Catering logo.
“We were very proud to have won two awards for such a small group,” Randy McCauley of Randy McCauley Designs said of the multi-state competition. “No other groups our size even came close.
About my own award, I didn’t design it with an eye to winning prizes. I just don’t want anything in my portfolio that doesn’t work for my clients, and I do every design with the same care I would take if I were doing it for myself.”
McCauley is president-elect of AAF-CT. He said Randy McCauley Designs is on the back burner for a while because he is the new marketing director for Tarleton State University – Central Texas. McCauley still qualifies for any AAF position since membership is open to anyone connected with advertising, public relations or marketing.
“We were very excited to work with the Hat Creek project. Our goal was to give tribute to the classic 1950s-style diner but with a new twist,” said Andrea Crosswhite of Presley Design. “(Hat Creek) serves the classic all-American burger, and they need a website that not only shows their retro style but also has an ‘Americana’ feel.”
ADDY competitions start at the local level, and Gold ADDY winners are automatically entered at the next level, from local to district and then national. Silver and bronze winners may enter the next level if they want, but neither Presley nor McCauley plan to take that step.
Presley Design Studio’s Hat Creek Burger Web site shows the company’s retro style.